「台灣製造」正轉為「台灣主導」及「台灣協作」
台灣2026年Q1電動自行車出口量不到7.7萬輛,年減15%,並創下2018年以來Q1最低紀錄。這也反映出,全球自行車製造商在疫情後的電動自行車市場仍未站穩腳步。常規自行車Q1出口額持續下滑17%,不過台灣自行車產業鮮少出現併購或倒閉潮。整體出口額連續兩季跌破100億美元,這是否代表產業價值鏈已逐步轉移至台灣境外?

台灣2026年Q1電動自行車出口量不到7.7萬輛,年減15%,並創下2018年以來Q1最低紀錄。這也反映出,全球自行車製造商在疫情後的電動自行車市場仍未站穩腳步。常規自行車Q1出口額持續下滑17%,不過台灣自行車產業鮮少出現併購或倒閉潮。整體出口額連續兩季跌破100億美元,這是否代表產業價值鏈已逐步轉移至台灣境外?

Accell Group經歷過去數年的財務困境後,最新一輪債務削減已進一步穩定公司營運,同時額外資金讓Accell得以加速推動轉型計畫的最後階段。隨著該公司更精簡新一季產品組合,並透過出售非核心品牌大幅縮減營運規模,曾經稱霸市場的Accell Group如今是否已真正脫離險境?

今年初Shimano宣布不再參展Eurobike的消息被視為會影響該展未來發展的關鍵。該日本製造商當時表示:「隨產業持續演進,公司將以客戶及消費者為主的活動為優先。」不過,事隔兩個半月後,情勢再度轉變,Shimano歐洲團隊宣布今年6月將會參展。

歐美市場知名高階電動滑板車Navee近期正式跨足歐洲電動自行車市場。該品牌於4月1日在德國慕尼黑(Munich)舉行正式發表會,宣告該中國品牌首次踏入歐洲電動自行車市場。旗下產品包含高速電輔車、電動自行車及載貨自行車,並鎖定中價位市場。本社於台北自行車展期間,特別採訪該公司以進一步了解更多細節。

Following approval by the antitrust authorities, BMZ has been cleared to make a fresh start under new ownership and management. The battery manufacturer is now fully in the hands of SKion GmbH and founder Sven Bauer has made way for a new CEO to steer the company as it looks to expand internationally.

The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.
SponsoredWith the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.

Riese & Müller, German premium e-bike manufacturer, has announced its withdrawal from the United States market, choosing to "reconcentrate its resources" on developing its European sales and dealer network. Despite the recent positive policy developments for the US bicycle industry, the overall volatility of the nation's import market appears to have claimed another victim.

Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.

To leverage access to key investors, industry mentors, and strategic partnerships with leading brands, the Arkansas Global Cycling Accelerator (AGCA) has selected 10 companies for its 2026 cohort. The program is designed to help tech-enabled companies in the cycling industry explore business opportunities in the United States and Arkansas.
SponsoredThere are products in the bicycle industry whose quality is widely respected and well known among insiders, even if their name rarely appears in the spotlight. THUN is a prime example of this. But that is about to change.

Navee, best known in European and US markets for its premium e-scooters, has taken a significant step into the European e-bike market. An official launch event on 1 April in Munich, Germany, marked the Chinese mobility brand's "pedalling" debut in Europe, where it aims to compete in the mid-price segment with its speed-pedelec, e-bike and cargobike solutions. Bike Europe spoke to the company at the Taipei Cycle Show to find out more.

Ask ten people in a bike brand how profitable their assortment is, and you will get ten different answers. Ask the product manager and she will point to margin per unit. Ask the supply chain lead and he will talk about complexity cost. Ask the retailer, and the conversation shifts entirely to sell-through and floor turns. Everyone is right. Everyone is also looking at a different piece of the value chain. And because no one has agreed on a shared picture, the product line keeps growing — SKU by SKU, season by season — until it takes an AI chatbot to explain the difference between two models to a confused customer at home.

The United States Supreme Court decision to strike down US President Donald Trump's tariffs, followed by his swift executive order to implement new 10% tariffs, has thrown the global bicycle industry into disarray. In the wake of this political jockeying for control over imports and the billions of dollars they represent, European Union bike importers now face a complicated legal process to recover what they lost to the now-defunct IEEPA (International Emergency Economic Powers Act) tariffs.

Following well-documented financial struggles over the last few years, Accell today has stated that the last debt reduction has further stabilised the company, "while additional funding enabled Accell to accelerate the execution of the final steps of its transformation." As it prepares for this season with a sharpened portfolio of new models and a significantly leaner build after divesting non-core brands, is the once mighty Accell Group now out of the woods?

The announcement earlier this year that Shimano would not exhibit was regarded as a decisive moment for the future of Eurobike. According to the Japanese component manufacturer, "the industry continues to evolve, and we are prioritising our customer- and consumer-focused events." Two and a half months later, the show reality has changed again and Shimano's European representation announced its presence in Frankfurt this June.

傳聞已久的Avinox第二代驅動系統於上週亮相。繼2年前在母公司DJI旗下對初Avinox M1電動自行車驅動系統後,新一代進化版本Avinox M2S及Avinox M2已正式推出。據聞,新系統具備「市場未見的動力、控制力、續航力及效率」。目前已有60家廠商確認採用新一代系統,該中國製造商的影響力持續擴大。

自行車產業高度依賴零組件品牌來展現其價值,這部分無其他產業能及。店內販售的產品其實是許多零件品牌的集合體,外加一個貼在車身上品牌商標。這種結構源自於自行車產業長期高度碎片化的特性。不過,Raleigh除外,多數品牌過去僅在國內或區域市場販售,以至於難以投入創新。相較之下,零件製造商更早建立跨國或全球銷售網絡,在品牌影響力上反而取得領先優勢。